Soundtrack Your Brand closes $22M investment in a round including Balderton Capital and Industrifonden.

Sweden Investments 17 February 2017
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Soundtrack Your Brand, a Stockholm, Sweden music startup, has raised a $22M investment led by Nordic venture capital fund Industrifonden alongside U.K.’s Balderton Capital.

The financing round also saw participation from previous investors, including Telia Company, Northzone, Creandum, H&M’s family vehicle HMP and industry veteran Jörg Mohaupt.

The money will be used for fueling the company's global expansion.

Soundtrack Your Brand was founded in 2013 by Ola Sars and Andreas Liffgarden. The company provides the background music industry’s first modern music streaming platform and a scientifically proven music curation model. Unlike consumer streaming services, it's licensed to use in public and commercial environments and combines data analysis with hands-on expertise to deliver content that fits individual brands, boosts sales and makes staff happier. 

Prior to this investment, Soundtrack Your Brand raised about $14M in equity investment.