Personify XP raised a £550,000 pre-seed round from Founders Factory, Touker Suleyman and other high-profile angels.

United Kingdom Investments 21 October 2020
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Personify XP, a London, UK-based operator of an anonymous digital analytics and AI personalisation platform, announced securding a £550,000 ($717K) pre-seed round.

The money was raised from investors including Founders Factory, Touker Suleyman and other high-profile angels.

As part of Founders Factory’s investment, its operations team across a number of core business functions are providing hands-on support to support the growth of Personify XP.

Personify XP, founded in 2018 by CEO Ben Mercer, developed a service automating the types of content and products that consumers see and that allows retailers to react in real-time to changes in an anonymous consumer’s digital journey as they move through a brand’s channels.